We analyze Web3 users to unlock your success.

Think privacy-centric 'Google Analytics' for the entire Metaverse and Web3.

Ads targeting

Representing the virtual world as interconnected items based on blockchain, the Cookie3 team skillfully utilized one of the central elements in the metaverse for their data engine – tokens and on-chain transactions. Using artificial intelligence and machine learning to process the aggregated information from NFTs, tokens and smart contracts, interpreting the data will empower Cookie3 to understand individual user behavior across the Metaverses. Such algorithms will allow companies and brands to create behavioral profiles that are so important for accurate targeting for advertising and marketing campaigns.

Projects will be able to target their campaigns through the on-chain analytics tool using remarketing, clients segmentation, interests and preferences; number, value and frequency of transactions; purchasing probability; and different predictions. In turn, dedicated solutions will help reach a new level of the relationship between users and advertisers, namely the delivery of exclusive content, further brand awareness experiences, personalized engagement with influencers and events etc.

Behavioral Scoring

One of our core products is crypto wallet scoring in 3 use cases:

  • IDOs on launchpads
  • Airdrops
  • NFT collections mint

We will enable all new projects to start choosing specific conditions which will be used for defining the size of IDO allocation, claimable Airdrop or position on the NFT whitelist. We want to implement a new common standard of scoring investors for the entire crypto market. The standard in which quality investors interested in a particular field (like Gaming, DeFi, DAO etc.) will be rewarded for easier access to IDOs on Launchpads, Airdrops and NFT mints. With every new NFTs implementation (of any type), we will be able to process more and more data about the owners of the particular wallets.

From the new projects point of view, it will be a game-changer. For the first time projects will be able to target specific group of users or customers that they want to attract on their platform (via IDO, Airdrop or NFT mint). They can select only valuable future users that have the highest probability of conversion (for example in terms of customer attraction). 

No more Airdrops for random people, let’s personalize each target group based on the needs of a particular project. It’s a win-win for both projects and their users.

Customer Insights

Every brand will need a sophisticated on-chain analytics tool focusing on individual wallets. Thanks to our insights, traditional marketing will be refilled with on-chain data, for: 

  •   Remarketing 
  •   Clients segmentation
  •   Clients interests and preferences
  •   Transactions details (number, value, frequency etc.) 
  •   Purchase probability 
  •   Predictions

Cookie3 is the data engine aggregating, processing, and interpreting all existing NFTs, smart contracts, and tokens on a variety of chains for one common purpose – understanding the behaviour of individuals. Thanks to our innovative AI and ML solutions, we do it with laser-point accuracy.

Personalization

Smart personalization is when brands use knowledge about a customer to tailor a relevant, more meaningful user experience. Customers expect it, the data is available, and the technology needed to make it happen is within reach – thanks to Cookie3 behavioral analytics.

Smart personalization leverages the contextual, behavioral, and persona-based inputs to determine where a customer is in their journey and guides their next-best action. Customers expect consistency across every interaction with a brand and, according to Forrester, “Customers are willing to share personal information with firms in exchange for more valuable experience.”

Smart personalization processes are essential to maintaining your customer relationships. That’s why personalization is a key factor that will determine the pace of Web3 mainstream adoption. Cookie3 integrations with dApps will enable next-gen level of personalization.

our customers

We're building more.

Behavioral scoring

Start defining specific conditions for IDO allocations, claimable Airdrops or NFT whitelists.

Customer insights

Combine on-chain and off-chain data to learn your customers’ preferences and segmentation.

Case study

Targeted advertising in the Metaverse

Advertising
Personalization
Metaverse
Decentraland

The integration of our analytics with the Adshares protocol focuses on providing accurate tools for the marketing purposes of companies that want to reach their potential customers in the metaverse. The first joint implementation enables ad targeting in Decentraland, allowing advertisers to target their campaigns even more precisely.

Representing the virtual world as interconnected items based on blockchain, we utilize one of the central elements in the metaverse – that is, NFTs. Using artificial intelligence and machine learning to process the aggregated information from NFTs, tokens and smart contracts, interpreting the data empowers us to understand individual user behaviour across the metaverses. Such algorithms allow companies and brands to create behavioural profiles that are so important for accurate targeting for advertising and marketing campaigns.

Projects are able to target their campaigns through the on-chain analytics tool using re-marketing, clients segmentation, interests and preferences; number, value and frequency of transactions; purchasing probability; and different predictions.The first of its kind solution, the combination of Adshares in-use protocol and our data-engine solutions, is considered the role-model marketing tool for all advertisers in metaverses.

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